How To Accomplish An Effective Web Presence For Success

It is clear that having a website is absolutely essential in today’s technological world. Businesses are having to adapt to the fact that the Internet is making it mandatory, that every business have a website in order to stay current with technology and society. It is so essential that you have a web presence, even if you have a brick-and-mortar store.

Having a website is one thing, but knowing what a website is about, is completely different. What do you do with this online thing and what else is there to do to make sure that your business has a presence on the web? Now let’s look at a few strategies for effectively building your online presence through the use of your new website.

A website is important, but what also has to be said, is that you need more than just a single page that has your business name and your business address and phone number on it. You need to have this website present many other details about the business and the products that you market. Every site should have at least three pages on it. When it comes to the business owner, and the employees, you need to have a special page that tells people what they do for the business.

You should choose another page that will tell you what the business does and how the operation of the business actually occurs. You need a page that displays your business contact information (address, phone number, hours of operation) and a contact form that people can use to contact you through the website.

Open up a LinkedIn profile for yourself. You don’t actually have to set up the profile for your business but as the business owner, need to make absolutely sure that you have an engaging profile on this most popular business network. Interacting with other business owners is one option for making use of it. You can also make use of the forums on the system to show off your expertise.

You must have a Twitter account as well. People have a lot of experience with social websites today. In the initial stages, Twitter might seem a little overwhelming and more than likely, you feel like an outsider, looking at this stuff from an external view. Even if you don’t know what you’re doing right away, it’s still something you need to do.

Set up an account and tweet about your business at least once a day. Starting out, you need to only post once an hour at the very most. Using Twitter for your business is something that you should do. There is a lot of info to help you on specific techniques. All you have to do is read and apply the information that you find, whilst realizing that you have to do a lot when building a secure and trustworthy presence online.

There is quite a bit more than just building a single web page and than sitting back and waiting. Even though it is okay to start there, it shouldn’t be the only thing you end up doing. In this day and age, the Internet is so fundamental in our lives that if we don’t display our business online, then we are actually doing more harm than good for profit margins.

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How to Create and Set Up Your Salesletter

MODULE 1

CHAPTER 13

HOW TO CREATE AND SET UP YOUR SALESLETTER

1.0 INTRODUCTION

2.0 OBJECTIVES

3.0 MAIN CONTENT

3.1 How to Create Your Salesletter

3.2.0 Purposes of a Salesletter

To Get Attention of Your Prospect(s)
To Build Trust
To Make Your Letter Memorable and Personal
To Identify the Problem(s)
To Provide the Solution(s)
To Present Your Credentials
To Show the benefits
To Give Social Proofs
To Make Your Offer
To Inject Scarcity
To Give a Guarantee
To Call to action
To Give a Warning
To Close With a Reminder
3.3 Components of a Salesletter
3.4 Finally, Organize Your Salesletter Properly

3.5 Setting up Your Salesletter

4.0 CONCLUSION

5.0 SUMMARY

6.0 ASSIGNMENT

1.0 INTRODUCTION

The salesletter is likened to the human replica of your sales team, though in proxy, it perfectly does the work of a salesman. If properly crafted and set up correctly, it will work 24/7 to enrich your business with profits untold.

2.0 OBJECTIVES

To discuss:

in clear terms the correct way to write a salesletter
How to set it up once and for all to run your business without further human intervention.
The importance of a salesletter in an online business
3.0 MAIN CONTENT

3.1 How to Create Your Salesletter

By now I am pretty sure you know what a sales letter is. But for the purpose of refreshing everyone’s mind I am going to go over it once more, but only briefly.

A salesletter is the next long and extensive (but sometimes short) page that you see immediately after signing up for more information on a product or service, or after responding to a text message (sms) sent to your phone in some cases.

A sales letter is certain type of salesman sent to a prospect with the intention of convincing him or her to become your costumer i.e. to buy your product or service. In the case of Online Business, it is usually in a printable digital form. The digital sales letter may take either of these formats:

an email (usually as short as possible or
webpage (usually as long as possible).
As far as internet marketing is concern our reference to salesletter from this point forward will be more about the later rather than the former.
So please, take note of the following points as you set out to learn this vital skill in internet marketing:

– that writing sales letter is an art as well as science.

– it may take some times for you to reach the Masters’ level. But you can however compete with the masters from the onset using cheat-sheets. Yes, that is one of the advantages that internet business offers over other types of businesses.

– infact, it is advisable to use cheat-sheets when you are just starting out on your first information product or you can pay someone else to write for you as you learn along.

– you can also download or copy sales letters of other people’s products sent to you and keep them in a swipe file for learning purposes.

3.2.0 Purposes of a Salesletter

Generally speaking, sales letter is meant to fulfil the following purposes:

To Get Attention of Your Prospect(s)with Great Headline and Promises that Demands Attention. Add some ‘teasers’ that get them hooked and drag them in to read down to the end of your plot. As already mentioned above you can develop this skill over time by keeping a swipe file that collects great headlines by other marketers on your chosen market niche.
To Build Trust
Remember when buying from or selling on the Internet, all the parties are dealing with complete strangers. So you must build enough trust and bolster confidence before your prospects to be able to convince him to buy from you.
To Make Your Letter Memorable and Personal
This means giving your clients enough reasons to stay reading and long after thinking of your salesletter. Always write in the first person using active voice and never in second or third person using passive voice. Speak as if you are talking to one person directly in front of you.
For example, people selling beauty information can say ’10 top secrets of Miss United States of America Beautiful Skin and How Your Skin Can Benefit From These Highly-Guarded Secrets’, ‘I Will Expose to You the 10 top secrets of Miss World Beautiful Skin’, ’10 top secrets of Miss Nigeria Beautiful Skin That Can Suddenly Bring You to Spotlight on Your Next Outing’ or whatever market/country that you are focusing on.

You should also add colours to make your salesletter impressive and attractive.

To Identify the Problem(s)
You can use story (ies) or mention it directly as soon as possible in your opening paragraphs. Take enough time to paint a gruesome and painful picture of the problem and end up with why he/she need an urgent solution to it.
I have already noted that you should write your salesletter in the first person and it is worth repeating here that you should be in your prospect’s position while you are writing: use I and you and talk as if you are in his shoes and you know very well where it hurts him. Use informal style as if you are talking to your friend.

To Provide the Solution(s)
A succinct description and positioning of your product/affiliate product as the real solution to your prospect’s problem.
To Present Your Credentials
Your experience in the business and how many people you have been able to help solve similar problems. Aim at convincing your prospect that you are the right man to help him solve his problem.
To Show the benefits
Emphasize the benefits and not the features of your product in your bid to convince your prospect on how the product will help to solve his/her problems and take him/her from the position that he/she is now to where he/she wants to be in a specified period of time.
To Give Social Proofs
Provide them with testimonies, comments and praises from people who have used your product with positive results.
To Make Your Offer
Your price – in a step-by-step manner compared it to similar product in the same market niche. Attempt to prove to them that your offer is ten times better priced (not necessarily cheaper) than others in the market. It is a given that when selling a product your salespage should promote one product only. But even if you are selling a service or services this principle still holds.
But if you have a compelling reason to promote more than one product, make sure your universal selling point (USP) is on one product only, but you can highlight one or two other services that you are also offering on the sidelines, with extremely minimal emphasis only e.g. ads, OTO or downsales that show up just about when the visitor is exiting from your sales page.

To Inject Scarcity
I am sure you have seen those count-down buttons when you visit a web-page or have been told that the web-page will be taken down in 72 hours and that it will never be seen again by you – if you don’t buy now. There are cheap and easy ways to put that in your salespage.
Attempt to warm up your prospect from the cold mood to a hot mood that makes it easier for him to enter the buying mood resulting in his pulling out his Credit/Debit Card to buy as soon as possible.

To Give a Guarantee
Of satisfaction or money-back-guarantee. Do not be afraid to give money-back-guarantee, it will not affect your profitability. If at all, it will affect it in a positive way. Tell the prospect in clear terms that he can ask and get his money back in full if for any reason he is not satisfied after using your product.
To Call to action
Tell your prospect precisely what to do, state it in a step-by-step manner =>1. Click here=>2. Fill out the form=> 3. Make payment with this or that=>4. Check your email for confirmation or for the product, etc., etc.
To Give a Warning
Another purpose of the salesletter is give your prospect some kind of warning, e.g. the price will go up in 72 hours, etc.
Fear of loss, pains and the promise of gain are powerful basic universal motivations, so always position your product to reinforce these emotions to your marketing unfair advantage.

To Close With a Reminder
This is where you write your PS, PPS, PPPS, etc. emphasizing as briefly as possible the salient points of your salesletter such as the benefits, scarcity, the guarantee, etc.
Please always keep in mind that writing a powerful and highly successful salesletter is a science as well as an art. I have just given you the skeleton of that science, but practicing it in your business will complete the other side of the coin – the art.

Practice makes perfect.

Also remember that testing, testing, testing is the Golden Key that will unlock what works in your niche.

So start practicing these principles step by step. You will be pleasantly surprised soon, when you see yourself among the masters, and that, sooner than you had envisaged.

Always make it easy for people to contact you directly if they have any reason to do so before and after they have bought your product. Open up such channels of communication such as Email, skype, Facebook Fanpage, Phone number, etc.

3.3 Components of a Salesletter

Whichever stage that you may be in terms of your skillset, you will always notice that most Salesletter have certain recurring components and your own should not be too different.

According to Sean Ogle of Location Rebel, he always writes his salesletter with a basic format that looks like this:

Killer Headline
Good lead that draws the reader in (as in sub-headlines)
Personal video
Relatable Story
Testimonial
Buy Button
More relatable stories
Product Features (and how that will benefit the prospect)
Testimonial
Buy button
More product features
Objection Handling
Buy button
LOTS of testimonials
Buy button
Video walk through
Pricing – staggered
FAQ
Buy button
Testimonial
Guarantee
Bonus
Recap
Buy Button
3.4 Finally, Organize Your Sale Letter Properly

Let your storyline flows freely and use bullet points to properly buttress your postulations for the sake of insightful and easy reading.

3.5 Setting up your Salesletter

This is easy using WordPress page, Google Blogger or even Google Drive. Remember to set the link to the page as public or private according to whatever is your marketing strategy. Each CMS has its instructions on the setting up process.

4.0 CONCLUSION

A salesletter is another essential part of this business, it keeps working for you far and near even when you are asleep. If you as not comfortable writing it yourself, you can pay a nerd at Fiverr to do it for you.

5.0 SUMMARY

Writing a salesletter is an art as well as a science. I have provided you with the skeleton of this science. Go ahead to practice the art part of it.

6.0 ASSIGNMENT

Sign up and download 5 – 10 salesletters in your niche market and compare the format to those covered above.

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The 3 Elements of the Opt-In Process

When prospective customers visit your website, you obviously want to obtain their information so you can build a relationship with them and provide them additional information about your products or services in the future. This process is where they OPT-IN, and it actually needs three elements.

The 3 Elements of the Complete Opt-in Process are:
Landing Page This is the 1st page users will see in the process. It will have a graphic of your lead magnet, a compelling headline, some benefit based bullets and of course – a place for people to enter their name and email address.
Thank You Page This is the page that users are taken to as soon as they successfully enter their name and email address. This is a tragically underutilized page by most.
Email Autoresponder This is tool that has the ability to automatically send out email.

We just asked for some contact information so we need a place to store it. YES, you need an email autoresponder and here’s why. If you don’t have an email autoresponder, you will physically have to email your lead magnet and all the follow-up to each person that requests your lead magnet. That would be a ridiculous waste of your time – it is extremely important that you sign up for an email autoresponder if you don’t already have one.

There are tons of options out there but the most popular ones are:
Aweber
Mailchimp
Infusionsoft

So here is what the entire process looks like when it’s all laid out, but let’s step through what happens in each phase of the process.

Step 1 -Your steady stream of perfect prospects hit your landing page and have two options – either they go away or they fill out the form.

If they go away… they got away and we’ll get them another day.
If they stay and fill out the form, 2 things can happen:
If the person submits an error like a bad email address, or forgetting their name an error will appear on that page and ask them to fix it.

If the data that was submitted is good – the web user will be automatically redirected to Step 2 – The Thank You Page.

This redirection from Landing page to thank you page happens almost instantaneously. I’m sure you all have seen this hundreds of times. At the same time that redirect is happening, the data from your landing page (name, email, etc) is ALSO being sent to your email autoresponder (Step 3).

Once somebody fills in your landing page form, they are redirected to the thank you page (usually to consume some more content) while at the same time their data is being sent to the email autoresponder.

Once the contact information is stored in your email autoresponder, you can then follow-up with you prospects and hopefully turn them into customers eventually.

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Monograms – Engrave Special Moments!

Special life moments require a unique type of gift. Monogram gifts make special occasions like birthdays and weddings a little more personal. A monogram is a decorative motif that uses one, two or more letters of a person’s name, usually in a fancy font. In most circumstances, the letters used are the initials of the person receiving the gift.

Monogram Styles and Arrangements

A monogram comes in many different styles and arrangements. The arrangement of the initials can vary based on the recipient of the gift being given. These are the common types of monograms that might be seen:

The initial style monogram
uses a one-letter monogram, usually a first or last initial, or the letter of a company

Block style
popularly used in three-letter monograms, letters are all the same size and width

Traditional style
typically used with names in a three-initial format, the middle letter represents the first letter of the last name and is slightly larger than the side letters which are indicative of the first and middle name

Stacked style
used best with the three-letter monograms, the first and middle initials are stacked and placed to the left of the initial of the last name

Interlocking
used with fonts that have flourishes on them, allowing the elements to touch one another

Circle monogram
a style that works best with two or three-letter monograms, letters are fit inside and in the shape of a circle

Diamond
works in the same way as the circle monogram, only the letters are enclosed in a diamond shape or take the shape of a diamond

Split-Letter
a small space overlaps the initial character, and this space can contain the entire word that the initial letter stands for

Different Ways To Monogram

Monograms can be created using the font and arrangement that fits the occasion. Many monogrammed gifts are often made by etching or engraving the monogram into the gift. An example of these is jewelry, drinking glasses, wooden keepsakes, etc.

Other ways to monogram include embroidery and vinyl decals. Many jackets or polo shirts may be emblazoned with the monogram of a company or the owner in embroidered letters. These letters can also be done in various fonts. Vinyl decals are made for items like plastic tumblers and car windows.

Why Monogram?

Monograms are a great way to make a gift personal for the recipient. Most monogram gifts are also functional, meaning that the recipient can use it instead of just sitting it on a shelf. For special occasions, using monograms provide a personal experience and shows the thought of the person giving the gift.

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5 Tips to Take Care of Your Newly Replaced Windshield

Have you just had your windshield replaced? If so, you are on the right page. In this article, we are going to share with you a couple of tips that will help you take care of your newly replaced windshield. With these tips on your mind, you can prevent further damage and save a lot of money. Without further ado, let’s take a look at 5 of the tips that you may want to consider. Read on to find out more.

Be Gentle

After you have got your windshield replaced, make sure you get at least 60 minutes before taking your car outside on the road. The thing is that the adhesive requires at least a couple of minutes to get hard and set. If you don’t give it enough time to settle down, the windshield won’t be able to fit firmly into the frame. And this can be disastrous and can have a negative impact on the structural integrity of your car.

Apart from this, it can cost you a good deal of money as you will have to spend more money to reinstall the glass. For the next 24 hours, you should be very gentle with your vehicle. In other words, you should shut the doors of your car gently and drive it on even roads.

Keep the Retention Tape in place

Although removing the retention tape won’t make your car look ugly, it plays a great role in fixing the position of the molding in addition to keeping the glass in place. Therefore, you may want to wait at least 24 to 48 hours before you drive your car just like before. Therefore, it is a good idea to leave the retention tape untouched if you want to be on the safe side.

Don’t Wash Your Car

For the next 24 hours, don’t think about a car wash. In fact, you don’t even try to wash the car yourself. Ideally, you may want to wait for at least two to three days before you take your car for a car wash. This is of paramount importance.

Keep a Window Open

The integrity of your vehicle windshield will be negatively impacted if the air pressure inside the cabin continues to build up. Therefore, we suggest that you keep at least one window open slightly. This will allow the hot air to escape the vehicle and prevent any cracks or leaks. This step is quite important if you want to equalize the pressure inside your car.

Change Your Route

If you had to replace your car windshield due to rough roads, we suggest that you take an alternate route. In other words, you may want to drive along a different route, in addition, to park it in a shady spot.

Replacing your car windshield costs a great deal of money. Therefore, you may want to get it done by a professional and follow the steps given in this article. This will help you make sure that the windshield stays in place.

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Common Questions About Machine Learning

In this article, we are going to talk about machine learning. We will answer a lot of common questions that most people may have on their minds. Without further ado, let’s get into details. Read on.

1. What is Machine Learning?

Machine learning is a type of (AI), aka Artificial Intelligence that empowers a system to learn and make decisions itself without being programmed. These algorithms make the computer smart enough so that it can make choices on the basis of the data it has without any human intervention. The primary aim is to make algorithms that allow a system to learn and make their own decisions in future, based on the past data.

2. Why do we need Machine Learning?

Given below are some of the reasons we use these in the here and now.

2.2. Prediction while Traveling

We all have been using GPS system while traveling in our lives. Whenever you book a cab it tells you the approximated fare and time required to reach your destination. How does your smart phone do that? The answer is machine learning! It calculates the velocities and location of our vehicles. based on this information, it even tells us if there is traffic jam on this road. The programmers did not program the computer to tell you that there is a traffic jam, but they designed a system that makes smart decisions on the basis of past and current events of people who passed by that area. Plus, it warns you about the traffic jam.

2.3. Search Engine Optimization

web search engines automatically show you the accurate results based upon your location and past searches. Programmers don’t program it to show you those results, but it gives accurate results within seconds according to your interests and recent searches.

2.4. Spam Mail Classification

In our email boxes, the system automatically classifies some emails as spam or junk mails and some mails as primary mails that could be very important for us. The system is never wrong and it is all possible with the help of these learnings.

3. Types of Machine Learning:

The basic idea of machine learning is the same for all types but it has been further divided into 3 following types:

3.1. Supervised Learning Supervised learning is one of the most popular types of machine learning and it is easy to understand and implement. In this type, the algorithm is trained on given data but and the data needs to be labelled. You allow the system to predict the data and you make corrections if the predictions it makes are not accurate enough.

3.2. Unsupervised Machine Learning

Unsupervised machine learning works without any labeled data but you have to provide a lot of data so that the system understands the properties that provide a base for the decision it has to make. This can improve the productivity in a lot of fields.

3.3. Reinforcement Learning

It is based upon trial and error methods. The system makes mistakes and learns from them in order to avoid these mistakes again. For example, in a maze, when the system fails to find a path, it won’t go on the same path again because it knows that the path doesn’t work. It labels positive outcomes and negative outcomes and runs on the basis of these outcomes.

In short, these were some of the common questions about machine learning. Hopefully, the answers to these questions will help you get a deeper insight into this field of science.

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Coastal Beach Farmhouse Interiors

The coastal farmhouse beach home is a sanctuary of warmth, comfort and serenity, simple and understated yet alive with your creative design elements. An exciting blend of farmhouse and coastal design it mixes elements of the old world rustic charm and new clean lines, using natural reclaimed wood, earthing metal and distressed vintage furniture to give your home a clean, and earthy look. The coastal style brings elements of the water into your home and brings in the vibes of peace and tranquility. These two styles blend together to bring an earthing yet invigorating interior to your home.

This gorgeous living room with a rustic blue patina sideboard and a huge antique arch floor mirror brings in elements of the coastal farmhouse style. The stunning farmhouse old door coffee table uses reclaimed woods and studded iron, and the cool, airy translucent sheer curtains give a coastal feel to the room. Turquoise, aqua and teal pillows on a white sofa chaise gives a laid back luxurious ambiance.

The kitchen is the main focus of the house as we all love a well prepared meal and there is nothing like a family cooking together. The dining table is custom- made from old carved doors with beautiful unique detail. With eight stylistic chairs, each upholstered in different fabrics, selected individually by each family member, the uniqueness in design is quaint and exotic. Warm red paisley mixed with teal blues bring out the patina of the old woods in the table. Sheer white self checkered curtains and beach greenery brings in the coastal vibe. Stainless steel ultra modern appliances and of course the table would be incomplete without vintage glass bottles and mason jars. Shells and driftwood complete the setting.

Bring in the tranquility of the beach into your home office with these natural wood antique barndoors carved in florals and ocean waves. The office table is made from brass cladded vintage doors and the legs are painted a deep ocean blue. State of the art computers and a huge television screen hangs in front of the desk for virtual meetings. A huge magnificently detailed arched bookcase houses your collection of books, shells and driftwood while the cool watery blue and frothy white twill upholstered office chair is the coastal element. Earthy rustic armoires with vintage carved floral detail in whitewash play with the blue blown glass jar that carries a beautiful arrangement of palm fronds and pampas grass.

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Know Your Rights: Choose a Doctor for Your L&I Claim or Workers’ Compensation Claim

In Washington State, work injury claimants have the right to choose their doctor or attending provider (AP) for their claim. This right is part of RCW 51.36.010. Surprisingly, many people that suffer a workplace injury don’t know that they can select their own doctor. Yet, the only requirement is that the doctor or the provider must be part of the L&I Medical Provider Network (MPN).

L&I claim and your right to choose a doctor

There are many reasons for which people with an L&I claim or a workers’ compensation claim are unaware of their rights. Explicitly, the main reasons I see include:

• Not understanding how a workers’ compensation claim works. Most people never had a L&I claim They don’t know what an attending provider is, or what is their role. In fact, the attending provider has a very important role in L&I claims. This provider manages treatment, reports progress, and provides critical assessments throughout the claim. Therefore, it’s important for work injury claimants to choose a doctor or provider who will help them recover and manage their claim productively.

• Not realizing how a provider becomes their attending physician. Often, the Department of Labor and Industries (L&I) considers the provider that filed the application for benefits as the attending physician. If that provider is an urgent care provider, it’s unlikely they’ll agree to be the attending provider on the workers’ comp claim. If you had a workplace injury and treated in emergency setting, you should seek follow-up care from another doctor that will be an effective AP.

Making your own decisions in your L&I claim

In addition to the reasons above, there are other cases where work injury victims follow recommendations from others. In practice, many recommendations don’t help you choose the right provider for your claim. Such cases include:

• Being directed to a specific clinic or medical provider. Frequently, work injury claimants tell me their employer told them to see a specific doctor for initial treatment. Then, when they report their injury back at work, the employer provides the name and address of a specific medical provider or clinic for further treatment. Here, claimants are usually under the impression they can only see that provider.

• Getting referral to occupational medicine doctors from a primary care physician (PCP). Some people ask their primary care doctor for guidance after a work injury. Some PCPs are members of the MPN and can easily become the attending provider. Often, this is an ideal situation. However, when the PCP is part of a large medical group, the work injury claimant gets a referral to the “occupational medicine” division of the same group. These groups are often a L&I COHE. This practice is common at The Everett Clinic and Kaiser Permanente, among others. Yet, many folks with an L&I claim or a workers’ comp claim don’t realize they don’t have to get treatment there. Regardless of insurance, workplace injury claimants can treat with any provider in the MPN. Even if the attending doctor isn’t part of the same medical group as their primary doctor.

Changing a doctor in your L&I claim

There is no doubt that the attending provider has a critical role in a workman’s compensation claim. One key right is the ability to choose the doctor for your claim. Moreover, with some narrow exceptions, you also have the right to change the doctor for an L&I claim. Changing the attending provider is very simple. More explicitly, you can download and fill the Transfer of Care form (from the L&I website) and send it to your claim manager. As always, keep a record of all communications. This way, you can track and document your decision to designate a new provider.

Final remarks

In summary, the attending provider plays a very important role in workers’ compensation claims. And remember – people with a work injury claim have the right to choose their attending provider. Therefore, it’s important to choose a physician that’s going to focus on helping you get better and will help move the claim forward productively. Finally, if your attending physician isn’t right for you, then you have the right to switch to a different provider.

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